FAI Consultancy is an AI strategy and implementation consultancy working exclusively with hospitality, events and experience-led businesses. It was founded by Francesca Wood, who spent twenty years in hospitality management as a General Manager and Head of Commercial before moving into AI implementation. FAI is based in Cornwall, England and works with clients across the UK and the United States.
ACROSS HOSPITALITY
From an award-winning luxury hotel group to a lakeside charity running accommodation, watersports and a café, hospitality teams use the AI Readiness Assessment to find where AI creates real, measurable value.
Most of the revenue you are losing never shows up in your reports. It never arrives in the first place.
A guest calls to book. No answer. They try again later. Still nothing. They go online, find somewhere else, and book.
£2,500 gone.
No complaint, no feedback, no visibility. This happens more than you think.
Multiply that across a season, across departments, across every touchpoint where your business is hard to reach and you're looking at a significant, invisible number.
You won't find it in your P&L. But it's there.
Where it's coming from
What I Do
FAI Consultancy is an AI strategy and implementation consultancy working exclusively with hospitality, events and experience-led businesses across the UK and the United States.
The work starts with an AI Readiness Assessment: a structured review of every department to find where revenue is leaking, where time is being lost, and what AI can realistically do about it. You get a prioritised roadmap of what to fix, in what order, and what the return looks like.
Finding the leaks. Designing the fix. Making sure your team can run with it.
Not AI for the sake of it. Systems that make your operation tighter, your team more effective, and your revenue more predictable.
THE PROCESS
Every assessment is led by Francesca directly. You are not handed to a junior analyst or a generic framework.
A structured review across every department, mapped to commercial impact.
We define the opportunities and size them, so effort goes where the return is.
A phased plan with clear objectives, sequenced around your team's real capacity.
Everything documented: benchmarks, gaps, before and after workflows, next steps.
Delivered to you and your leadership team, with the evidence to act on it.
WHO THIS IS FOR
The businesses that get the most from this work are the ones that are genuinely good at hospitality. Great guest experience, loyal customers, real demand. But they have not yet built the operational infrastructure to match what they have created. Usually turning over £1M or more. Often running across multiple departments or revenue streams. Almost always relying on a small number of people to hold more together than they should have to. If you recognise that picture, you are in the right place.
Multiple revenue streams, stretched teams, and guests whose spend depends on how well every department communicates.
Retreats, activity centres, spa destinations. Anywhere the guest journey crosses departments and complexity builds.
Growing fast enough that manual processes are becoming a ceiling. Ready to build infrastructure that keeps up.
Owners and GMs who know there's inefficiency but can't see the full picture, and want a clear plan rather than a vague assessment.
83.6% more bookings. Same team. No new headcount.
A Cornwall charitable hospitality and leisure operator came to FAI with five disconnected systems, event enquiries taking up to seven working days to answer, and no unified guest data.
Twelve months later: booking volume up 83.6% year on year. Board level reporting produced in a day instead of five. 92% of staff reporting more confidence handling questions outside their own department. 70 to 100 admin hours saved.
The full story, including the systems we built and the roadmap we followed, is in the case study.
"It gave us the evidence and recommendations in one place, from an external perspective, rather than subjective opinions from inside the business. Exactly the starting point we needed."
"Deep human understanding of real business workflows is the key to successful AI implementation. Francesca has not only proved to be a match for the pace of AI progress; her deep understanding of the hospitality sector is a significant differentiator in achieving practical AI-enabled productivity gains."
“Francesca’s work has enabled us to complete projects that would otherwise not have been achievable within existing resources.”
WHY THIS WORKS
Francesca Wood founded FAI Consultancy after 20 years in hospitality management, working as a General Manager and Head of Commercial across hotels, resorts and multi-site venues.
That matters because the hard part of AI in hospitality is not the technology. It is knowing which processes can change, which cannot, and what will actually get adopted by a team already working at capacity.
Not a tech consultant who learned hospitality. A hospitality operator who understands the technology.
Based in Cornwall, England. Working with hospitality businesses across the UK and the United States.
FAQ section
An AI Readiness Assessment is a structured review of a business to establish where AI can create measurable commercial value, and in what order to implement it. It runs as a guided online interview of up to 100 questions covering every department: guest communication, enquiry handling, booking and revenue systems, marketing, reporting, finance and staff capability. The output is a prioritised roadmap and a key findings report, not a list of tool recommendations.
The AI Readiness Assessment starts at £2500. Final pricing depends on the complexity of your operation: how many departments, revenue streams and systems are in scope, and how many people need to be interviewed. A single-site venue with two revenue streams is a different piece of work from a hotel running rooms, spa, F&B and events. US clients are invoiced in the equivalent US dollar amount at the prevailing rate.
The interview is completed online at your own pace and questions are routed to the people who actually know the answers rather than landing entirely on one person. The full assessment can run over a few hours or a few days depending on the size of your operation. You receive a key findings report within 5 business days and a presentation of findings at the end.
No. Most operators FAI works with are starting from manual processes and disconnected systems. Knowing nothing about AI is not a barrier. The assessment establishes where you are before anything is recommended.
Adoption is designed in from the start, because a report nobody acts on is worthless. The structure is built so findings land with the people who own each area, and so momentum survives the week after the presentation. Following an assessment with The Red Carnation Hotel Collection they reported:
"We are already putting your report and recommendations into practice. We have started several pilot initiatives at The Montague, and established a committee and roadmap to ensure we maintain momentum and accountability. What was particularly valuable was the structure and framework you provided. It helped bring everyone together, gave people a clear focus, and created accountability."
In a separate engagement with a Cornwall, England operator, 92% of staff reported feeling more confident handling questions outside their own department.
FAI Consultancy is based in Cornwall, England, and works with hospitality businesses across the UK and the United States. Assessments and implementation are run remotely as standard, with on-site time arranged where it adds value.
Start with the case study. It shows exactly what an assessment uncovers and what changes as a result, using a real hospitality operation. If you would rather talk it through, a 15 minute introduction call is the easiest way to find out whether there is a fit. Neither commits you to anything.
Find the leaks. Fix the systems. Keep the revenue.
No obligation to implement anything beyond the assessment itself.
Let's fix that. Weekly AI implementation insight, written from one hospitality professional to another.